Quiznos Franchise Continued Menu Innovation Builds Brand Equity
Iconic toasted sandwich franchise’s menu stands out with a chef-inspired mix of classics and bold, innovative choices that have been attracting fans for more than 35 years
Quiznos toasted sandwich franchise remains on the cutting edge of food trends with a menu that is the perfect balance between meeting the demand for new twists on sandwiches as well as offering classic favorites. Our chef-inspired toasted sandwiches have helped us win millions of loyal fans since we launched in 1981.
“The fact that our sandwiches are designed by chefs is a tremendous differentiator,” says Tim Casey, President and CEO of Quiznos. “This is what we’ve been doing for more than 35 years, and this remains what the public wants: a sandwich or a salad that was designed to taste exceptional, with high-quality, artisanal ingredients, at a price that is affordable and with little to no wait. Our sandwiches are the reason behind our brand equity, and we are going to continue to innovate and expand our world-class menu to become more inclusive to more consumers over time.”
Consumers have many sandwich restaurants to choose from, but none have made sandwich-making an art for more than 35 years. Our chef-inspired sandwiches feature only the highest-quality ingredients — butcher-quality meats, high-end all-natural cheeses, fresh vegetables and artisanal bread. We also pioneered the toasted sandwich, just one more differentiator that sets us apart in the $21 billion sandwich industry.
Quiznos’ menu delivers on taste, driven by data
At Quiznos we take our menu, and the data behind it, very seriously. Our mobile app, which has been downloaded more than 500,000 times, provides a wealth of customer data to analyze and help drive menu innovation. The result is Limited Time Offerings (LTOs) where we really showcase our creativity with trendier foods and flavor profiles. These chef-inspired trendier offerings, combined with our well-loved favorites, are part of the strategy that has made us one of the most well-known sandwich brands in the nation.
“Quiznos has tremendous brand equity, which after being so beloved by millions for more than 35 years is not surprising,” says Mark Lohmann, Chief Brand Officer with Quiznos. “Now, we get to complement this brand equity with real information about what our customers like and dislike and develop a menu that both retains our loyal customers and captures more of the market. Our efforts have worked.”
With more than 750 locations around the world, Quiznos is focusing on a national expansion campaign; the plan is to grow by hundreds of locations in the coming years. We are actively seeking savvy entrepreneurs who have a passion for our brand, a love for their communities and the ability to follow our proven business model to join our franchise family.