Quiznos Redesign Keeps Iconic Brand Connected to Today’s Mobile Consumer
Iconic toasted-sub sandwich franchise focuses on elevating in-store experience through new restaurant design features that also boost operational efficiency
Owning a Quiznos sandwich franchise is an investment in one of the most recognizable brands in the $21 billion sandwich industry. We don’t take that status for granted, however, and we’ve recently strategically updated our in-store experience to connect with today’s mobile-minded customer.
Sandwiches are an American classic, but how we order food is rapidly changing. Quiznos’ new restaurant design, unveiled at the Menomonee Falls, Wisconsin, franchise, heightens the focus on today’s mobile customer, a core demographic in our customer base. The Quiznos mobile app has been downloaded more than 500,000 times and provides critical data to optimize franchisee profitability by identifying best-selling items and trends. This data has helped our executive team stay on the cutting edge of food trends and offer a menu that is constantly relevant to consumer demand.
“The in-store experience has been significantly enhanced by our new restaurant design,” says Natalie Hansen, Senior Director of Development. “Our new look and feel is chic, ultra-modern and seems much larger than our average 1,200 square foot layout. This makes the investment more affordable for franchisees, as well as improves the overall customer experience, increasing the frequency of a customer’s visit.”
With more than 750 locations around the world, Quiznos is focusing on a national expansion campaign; the plan is to grow by hundreds of locations in the coming years. Our franchisee-centric leadership team is actively seeking savvy entrepreneurs who have a passion for our brand, a love for their communities and the ability to follow our proven business model to join our franchise family.
Quiznos redesign created with today’s modern customer in mind
Just because Quiznos has one of the most affordable franchise fees in the sub-sandwich industry doesn’t mean we skimp on quality of our food or dining experience. We know today’s customer craves delicious food and a more streamlined customer experience and we’ve invested in interior design changes that elevate the customer experience, incorporating touches such as a dedicated spot for picking up orders made online or through the Toasty Points loyalty app, as well as seating with power outlets so customers can keep their devices charged while visiting their favorite Quiznos.
Our modern, new store appeals to a broad customer base, enhancing our brand position in the market. This, combined with our tremendous brand equity going on nearly four decades strong, is a win/win for investors seeking a stand out investment in the sub sandwich industry.
“We are extremely focused on finding entrepreneurs with the drive to be a meaningful part of their communities,” says Patrick Hilton, EVP of Operations for Quizno’s.
Learn more about a Quiznos franchise