Quiznos Franchise New Leadership has Big Plans for Iconic Brand
The beloved sub & sandwich franchise has a new leadership team that is committed to nationwide growth and fresh marketing strategies
Quiznos began 2019 with a highly experienced new leadership team that has big plans for the iconic sub and sandwich franchise.
The brand’s parent company, Rego Restaurant Group, recently announced that Tim Casey is the new CEO of Quiznos. Casey brings significant experience and an impressive resume to the brand. Previously, Casey served as the leader of Inspire Brands concept Rusty Taco and had been CEO of PepperJax Grill and president of Qdoba Mexican Eats. He also is a former vice president of Starbucks.
Casey joins the rest of the new leadership team at Rego, whose forward-thinking efforts were recently spotlighted by QSR magazine in an article, “New Quiznos Owner Wants to Buy ‘6 to 10’ Chains.”
One of the reasons Quiznos captured the attention of the new leadership team is Quiznos’ enormous brand equity. In the article, QSR interviews Anand Gowda, executive chairman of Rego and managing partner of High Bluff Capital Partners, about why Quiznos is such an exciting brand.
“It’s the No. 2 unaided customer sandwich choice next to Subway when it’s brought in front of the customer,” Gowda says in the article. “What you have, I think, is the ability, with that particular brand, to bring the unit count up, bring the regional density up, and then to support that with strong marketing.”
Quizno’s enormous brand equity will grow with forward-thinking advertising
One of the biggest advantages in franchising with Quiznos that the brand already is beloved by millions of Americans. QSR reports that this is a key differentiator between Quiznos and other brands.
“Unlike many franchisors, which are looking to build a national reputation and then leverage that by growing their franchisee base aggressively, Quiznos already enjoys national equity in most of the major DMAs in the U.S.,” the magazine reports. “That allows Rego to do some unique things with marketing that other chains couldn’t.”
“We can appear on GrubHub and UberEats, and people will recognize us and want to eat our sandwiches,” Gowda says in the article. “Other people don’t have that advantage.”
Gowda says that the brand is ready to capitalize on their enormous brand equity with “out-of-the-box” marketing techniques to appeal to a younger demographic.
“So we have to bring forward not only sandwich concepts that are unique and edgy, but hopefully an environment when you pick up a sandwich, eat a sandwich there, that feels on-trend and edgy,” Gowda says in the article. “And that’s going to be done by appealing to the millennials and trying more guerrilla marketing tactics, as opposed to mainline radio and print. You have to think outside of the box.”
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