Quiznos Sandwich Franchise Using Innovation to Appeal to Mobile Consumers
From our chef-inspired menu to our new restaurant design, iconic sandwich franchise uses data to connect with customers
Investing in a Quiznos sub sandwich franchise means joining one of the most well-known brands in the $21 billion sandwich industry. We’re not content to rest on our laurels, however, and continually make strides to maintain that status, whether it’s through data-driven menu innovation or redesign improvements, or our new restaurant layout that appeals to today’s consumer.
Sandwiches are a longtime consumer favorites, but we keep up with the latest technology tools so we can keep up with today’s customer. Our mobile app, for example, provides critical data that helps franchisees maximize their profitability by identifying popular and trending items. Analyzing this data helps us stay on the cutting edge of food trends and offer a menu that is relevant to consumer demand. Our POS system also has our loyalty program built-in, which gives our franchisees real-time data on customer buying habits and frequency of visits.
“Our recent efforts to become more of what our customers know and love have been enormously successful,” says Natalie Hansen, Senior Director of Development with Quiznos. “The in-store experience has been significantly enhanced by our new restaurant design. Our new look and feel is chic, ultra-modern and seems much larger than our average 1,200-square-foot layout. This makes the investment more affordable for franchisees, as well as improves the overall customer experience, increasing the frequency of a customer’s visits.”
With more than 750 locations around the world, Quiznos is focusing on a national expansion campaign; the plan is to grow by hundreds of locations in the coming years. We are actively seeking savvy entrepreneurs who have a passion for our brand, a love for their communities and the ability to follow our proven business model to join our franchise family.
Meeting customers where they are at to maximize profitability
At Quiznos, we know today’s customers want a more streamlined experience. Our modern new restaurant design takes the customer experience up a notch, incorporating touches like a dedicated spot for picking up online orders or through the Toasty Points loyalty app, as well as seating with power outlets to keep devices charged while customers wait or dine in.
While other sandwich franchise systems seem to struggle with mobilizing the technology needed to capture a significant share of the rapidly growing third-party delivery market, our new POS system has a built-in feature to make third-party delivery an easy way to earn additional revenue.