Thinking of launching a franchise in Texas? You’re not alone, and for good reason. Texas isn’t just a big state; it’s the place for big franchise potential.
With major brand expansion underway across Dallas, Houston, and the Texas Hill Country, the market here is booming, diverse, and incredibly welcoming to entrepreneurs who want to hit the ground running.
In this guide, we’ll break down what makes Texas such a magnet for franchise growth, where the smartest investments are happening, and which brands are building serious momentum across the state.
Why Texas Is Franchise Gold
Let’s start with some cold, hard facts:
- Texas ranks #2 for population growth in the U.S., with over 30 million residents and more arriving every year (especially from California, New York, and Illinois).
- No personal income tax, so more money in consumers’ pockets and fewer headaches for business owners.
- It has four of the top 10 fastest-growing cities in the U.S.: Frisco, New Braunfels, Georgetown, and McKinney.
- Low cost of living, pro-business laws, and relatively affordable commercial real estate make it easier to open and scale.
But numbers only tell part of the story.
Texas has a deep-rooted culture of independence and loyalty. Locals support businesses that get involved—sponsoring little league teams, showing up at Friday night football games, and offering good old-fashioned hospitality.
These qualities make for ideal conditions when exploring franchise opportunities in Texas.
Best Franchises to Own in Texas (and Why They Work)
1. Food & Beverage: Texas-Size Appetite, All Day Long
Texans eat out more than most states. In fact, Texans spend an average of $3,200/year per person on dining out. That’s a massive opportunity for QSR and fast-casual brands.
Hot Picks:
- Quiznos – Making a comeback with its “Fast Track to Ownership” model, prefabricated stores, and the iconic toasted sub that taps into that nostalgic love many Texans have for the brand. It’s especially hot in mid-size cities like Waco, Amarillo, and Killeen, where real estate is affordable and people crave recognizable brands. Explore available Quiznos markets.
- Shipley Do-Nuts – Born in Houston. Local pride and loyal customers.
Pro Tip: Focus on drive-thru or delivery friendly formats— Texans love convenience, especially in sprawling suburban areas.
2. Home Services: Booming Alongside Housing
With Texas leading the nation in new home construction, demand for home-related services from cleaning to landscaping is rapidly growing.
Top Opportunities:
- Mr. Rooter Plumbing
- MaidPro
- The Grounds Guys – Particularly popular in suburban areas like Katy and The Woodlands, where curb appeal matters and lawn care is a must.
Texans are DIY-inclined, but for larger jobs or recurring services, they want trusted local pros that can deliver consistent quality.
3. Fitness & Wellness: Strong State, Strong Bodies
The fitness culture here is intense (no surprise given all the BBQ and tacos). Texans love boutique fitness and wellness services, especially in cities like Austin, Plano, and Southlake.
Franchise standouts:
- Orangetheory Fitness – Strong foothold in major metros.
- Hotworx – Growing fast in smaller towns where options are limited.
- The DRIPBaR – IV therapy and wellness is becoming a hot trend, especially in higher-income communities.
4. Education & Child Services: Family-First Markets Thrive
In places like Frisco or Cedar Park, you’ll find some of the highest concentrations of families with kids under 12. Education-focused franchises are a natural fit.
On the Rise:
- Kumon – Parents in competitive school districts like Austin ISD or Plano ISD see it as essential.
- The Little Gym – Great for areas with high daycare enrollment and young families.
Franchises for Sale in Texas Right Now
If you’re not into building from scratch, good news: Texas has dozens of franchise resales listed at any time. These are units already open, sometimes even profitable.
Here’s what’s trending:
Quiznos units in San Antonio and El Paso with loyal customer bases.
Fitness franchises near Dallas-Fort Worth suburbs with built-in memberships.
Senior care franchises in Central Texas with long-standing staff and community roots.
Buying a resale can save you time on permitting, build-out, and staffing—making it easier to go operational quickly.
What Makes a Franchise Work Here
Finding the right fit in Texas is as much about local alignment as it is about business metrics.
Here’s what successful franchise owners in Texas say:
Scalability is key – Texas is massive. The most successful owners grow to multiple units. Learn how Quiznos supports scalable growth.
Follow the growth – Don’t limit yourself to big metros. Look to booming suburbs like Prosper, Leander, and Hutto.
Know your region – Marketing that works in East Texas may not resonate in the Rio Grande Valley.
Lead with authenticity – Texans love a backstory. Brands like Quiznos that can speak to tradition and innovation tend to resonate.
Final Word
Whether you’re eyeing a relocation to North Texas or expanding your portfolio in Houston, the right franchise opportunities in Texas are out there.
Where should you place your bets in 2025?
- Speed to market (like Quiznos’ modular builds)
- Strong local marketing support
- Brands that plug into the community
Franchising in Texas isn’t just about making money, it’s about becoming a staple in the neighborhood.
Ready to Explore Franchise Opportunities in Texas?
If you’re serious about exploring franchise opportunities in Texas, don’t wait.
Whether you’re eyeing a legacy brand like Quiznos or a rising star in the pet or fitness industries, there’s never been a better time to stake your claim in the Lone Star State.
Start your journey today:
Big brands. Bigger markets. And the biggest franchise opportunities in Texas are waiting for you.
